MKT 6040: Global Marketing
Examine the unique conditions of marketing goods and services within an international business landscape.
When you think of marketing you probably think of advertising and promotions — basically, how to sell products and services to customers. But that’s just scratching the surface of what a career in marketing entails. The M.S. in Marketing degree from Regis goes far beyond the tried-and-true 4Ps of marketing (product, price, place, promotion), by focusing on the many ways that marketing continues to evolve and change in today’s business world.
From digital marketing and global branding to marketing automation and data analytics, you’ll develop a valuable skillset sure to catch the attention of any employer seeking a well-rounded marketing professional. Our faculty are more than instructors; they bring years of experience as advertising managers, brand directors, consultants, analysts and CMOs to the classroom.
As you build your marketing expertise, you’ll discover how marketing helps create value for both customers and companies, as well as how today’s most respected firms seek to balance profits with the needs of people and the planet. Courses are held both online and on the Regis campus, in 8-week formats designed for the busy adult learner.
Know what you're looking for? This is for you:
Program Format
Online + on-campus courses
8-week terms
Time Commitment
12-24 months
Key Dates
Starts are offered in January, March, May, June August and October
Chief Marketing Officers are responsible for creating a company or organization's marketing plan and making sure that it is carried out. The goal of a Chief Marketing Officer is to bring in revenue by increasing the amount of sales through successful and eye-catching marketing campaigns.
Digital Marketing Managers are responsible for managing the digital marketing brand of a company that advertises the brand, its products, and services. Digital Marketing Managers should expect to oversee and provide advice to those who run the social media for a company or organization as well as manage the content on the website.
Advertising Managers are in charge of advertising and promotional efforts for a company or organization. They create and implement multiple forms of advertising and promotional campaigns with the goal of catching the eye of potential customers in the products or services a business offers.
*U.S. Bureau of Labor Statistics, “Advertising, Promotions, and Marketing Managers”
** Regis First Destination Survey
Examine the unique conditions of marketing goods and services within an international business landscape.
Study digital marketing strategies including paid and organic search, social media and mobile marketing.
Create product/service opportunities through a comprehensive review of the product development process.
To apply to the M.S. in Marketing program, you will need:
Real people. Really invested in you. Contact your admissions counselor today and learn how we help you each step of the way.
Tuition for the 2022-2023 academic year: $948 per credit hour
For information on program-specific fees visit regis.edu/cost. Tuition and fees are subject to change.
Total program credits: 30
Earning your Master of Science in Marketing from Regis sets you apart and expands your professional network — think of it as an investment in your future. Between scholarship opportunities and financial aid packages, advancing your education is within reach. Explore our Investing in Your Future graduate financing guide or sign up for one of our upcoming graduate financial aid information sessions.