BA 4410: Influencing Buyer Behavior
Explore how individuals, groups and organizations make purchasing decisions and how to inject positive interaction in the buying process.
This program is no longer accepting applications.
You’re a people person who understands unique needs, motivations and desires. You excel at delivering custom solutions and have expert decision-making skills. You’re creative, analytical, and have an interest in sales, public relations, branding, advertising and more. It’s time to get a Bachelor of Science in Marketing from Regis University.
Understanding the fundamentals of marketing allows you to stay on top of current trends, conceptualize new products and services, and bring business visions to life. The faculty at the Anderson College of Business provide the inspired and relevant curriculum you need to become a successful marketing professional and steward of society.
Know what you're looking for? This is for you:
Program Snapshot
Program Format
Online + on-campus courses
5- or 8-week terms
Time to Completion
24 - 42 months
Key Dates
Starts are offered in January, March, May, June, August and October
Join Regis Alumni Working As:
Marketing Manager
Marketing Managers are responsible for developing marketing plans for a company or organization that will bring in new customers and keep existing ones.
Social Media Coordinator
Social Media Coordinators are responsible for maintaning the social media presence of a company or organization, posting content on across platforms and boosting audience engagement.
Copywriter
Copywriters use their writing and storytelling skills to create news stories, press releases, marketing content, social media posts and a variety of other communication materials.
Digital Marketing Specialist
Digital Marketing Specialists create and implement digital advertising campaigns that are compatible with social media, email and display advertising.
Market Researcher
Market Researchers focus on gathering and analyzing data on consumer behaviors, purchasing patterns, buyer attitudes and perceptions and competition within the market.
Media Buyer
Media Buyers research and purchase advertising space across all media such as magazines, billboards, TV channels and websites with the goal of presenting campaigns to the right audience.
Program Details
Want to learn more? Here's something for you:
Get all the details of our Marketing program, including course requirements and application materials.
Imagine Yourself In . . .
BA 4412: Marketing Communications
Understand the concept of integrated marketing communications (IMC) as an approach to integrating all elements of the promotional mix.
BA 4423: Market Research
Learn the objectives, techniques and applications of market research by building upon and applying statistical knowledge to modern market research problems.
How to Apply
To apply to the B.S. Marketing program, you will need:
- Completed online application
- Official transcript after completion of Xavier PharmD P1 Fall Semester
- Resume
- Personal Statement
Real people. Really invested in you. Contact your admissions counselor today and learn how we help you each step of the way.
Program tuition: $555 per credit hour
For information on program-specific fees visit regis.edu/cost. Tuition and fees are subject to change.
Total program credits: 120
Earning your Bachelor of Science in Marketing from Regis sets you apart and expands your professional network–think of it as an investment in your future. Between scholarship opportunities and financial aid packages, advancing your education is within reach. Explore our Investing in Your Future graduate financing guide or sign up for one of our upcoming graduate financial aid information sessions.
Call 303.458.4126 or toll-free 800.568.8932
Email rufinancialaid@regis.edu
A Culture of Excellence
Want to learn more? Here's something for you:
The Bachelor of Science in Marketing is offered by the Department of Marketing and the Master of Business Administration in the Anderson College of Business and Computing.