Regis University partners with Coca-Cola
Athletics events that have concessions will serve Coke products
Regis University recently embarked on a multi-year partnership with The Coca-Cola Co. to quench thirst on its three Denver campuses.
The University café and Athletics event concessions at the Northwest Denver Campus, vending machines and all dining or food pick-up locations will carry Coca-Cola products.
“We’re looking forward to this new partnership and the massive amount of brand awareness that comes along with the Coca-Cola name,” said Josef Rill, associate vice president of Auxiliary and Business Services.
The exclusive contract, which is for five years, brings Coca-Cola soft drinks, energy drinks, tea and coffee to Regis’ campuses.
“This is an exciting partnership between Swire Coca-Cola, USA, and Regis University,” said David Spafford, assistant vice president and director of Athletics. “The partnership will enhance co-branded opportunities for our student body and increase brand awareness in the region while serving Coca-Cola products to all of our constituencies.”
With an annual revenue of $2 billion, Swire Coca-Cola, USA, produces, sells and distributes Coca-Cola and other beverages in 13 states throughout the West. The company’s headquarters are in Draper, Utah.