Earning a Bachelor’s in Marketing at Regis

Regis University’s Bachelor of Science in Marketing degree emphasizes a strategic managerial approach to integrated marketing and examines major dimensions of the marketing environment including economic, social, cultural, political and regulatory factors.
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B.S. in Marketing

Marketing Degree Overview

Available both online and on-campus, The B.S. in Marketing degree program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and e-marketing fundamentals. Both on-campus and online marketing courses are offered at Regis.

Our Marketing faculty are professional practitioners who present the ethical practice of marketing in corporate, small business and nonprofit organizations, while blending the theory of marketing to their own work experiences to create a real world education.

As a graduate of Regis University's College for Professional Studies Marketing degree program, you will have the skills and knowledge to determine customer needs, translate those needs into products and services and sell those products in a highly competitive global marketplace.

A Faster Path to Success Through Combined Bachelor's and Master's Degrees

Marketing majors have the opportunity to work on a B.S. in Marketing degree in tandem with one of the School of Management's graduate degree programs. Learn how you can complete both degree programs at a faster pace and a more affordable cost.

Total Bachelor's Marketing Degree Requirements: 128 credit hours

  • Combined Bachelor's and Master's degrees: 152 credit hours (158 credit hours for the combined B.S. and MBA degree)
  • Core studies requirements: 45 credit hours
  • Foundational courses: 28 credit hours
  • Upper division requirements: 30 credit hours
  • Minor (optional): 0 or 12 credit hours
  • General electives: 13 credit hours (if minor is selected); 25 credit hours (if minor is not selected)

Printable Fact Sheet: To download a printable fact sheet with details about required classes, admissions requirements, and start dates, please visit our fact sheet library. Please note: The best source for the most current information is an admissions counselor.

Program Requirements

Listed below are the required courses for completion of this degree in Marketing at Regis University. Please note that recent course requirement updates may not be reflected in the list below and you should contact an admissions counselor at 800.944.7667 for recent changes and updates.

This degree program requires 128.00 credit hours for completion. Please contact your advisor or the Office of Enrollment Services at 303.458.4126.

CPS: Undergraduate Core

Advncd Oral/Written

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
COM 406, COM 437, COM 455, EN 325, EN/PL 482, EN 475

English Composition

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

EN 203 (3SH)

Global Issues

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Global Issues (6SH)

HU 366 - Leading Lives That Matter

Provides an opportunity to explore the question, "How ought we to live?" in light of educational and professional goals within the context of the Jesuit tradition.

Literature/Hum

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Literature/Humanities (3SH)

Mathematics

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

MT 201, MT 204, MT 270 (3SH)

Natural Science

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Natural Science (3SH)

Oral Communication

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

COM 210 or COM 211 (3SH)

Philosophy

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

All PL courses (6SH)

Religious Studies

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

all RC and RS courses (6SH)

Social Science

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Social Science (6SH)

Marketing Major Foundational

AC 325 - Accounting Principles & Mgmt Concepts

Introduces accounting principles, procedures and reports used in business decision-making. Focuses on tools to determine cost, profitability, and equity; manage cash; assess business performance; plan for future operations; and examine key ethics issues. This course may not be substituted for AC 320A and AC 320B, although students may elect to take AC 320A and AC 320B in place of AC 325. In addition, AC 325 does not meet the pre-requisite requirements for the MSA programs, but may meet the pre-requisite requirement for the MBA program with permission of the Academic Advisor.

BA 300 - Business Systms in a Sustainable Society

Applies individual skills in a systems approach to business, probes individual and organizational functional dependencies, and responsibility to internal and external stakeholders in the context of social responsibility, sustainable growth, and the Jesuit world view questioning 'How ought we to live?'

BA 366 - Management Essentials

Examines managerial principles, theory, practices, and problems applicable to a variety of modern organizationals through a study of the fundamental functions of management. Specific trends, techniques, principles, and skills for life-long learning, critical thinking, ethics and awareness of organizational and social issues are explored.

BA 381 - Legal Environment of Business

Explores contemporary legal environments of business focusing on forms of business, regulatory agencies and issues, antitrust law, sales, negotiable instruments, agency, environmental law, and selected employment law and international business topics. Includes fundamentals of tort law, with specific emphasis on negligence and product liability.

BA/EC 335

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
Global Business Issues

EC 320 - Principles of Macroeconomics

Introduces macroeconomics, emphasizing the forces that determine the level of national product and national income, and the fiscal and monetary policies that are designed to influence their level. Explores the areas of public finance, money and the banking system, economic growth and international trade.

Cross listing(s): EC 320C.

EC 330 - Principles of Microeconomics

Analyzes economic models of consumer and producer decision-making, demand, supply, equilibrium in markets. Examines the causes of different market structures and their influence on market conduct and performance. Explores microeconomic issues related to market outcomes, such as market power, market failure, efficiency, equity, and international economic interdependence.

MKT 325 - Marketing Principles

Focuses on ethically applying Marketing Mix tactics for a well-defined target market, using sound situational analysis and clear definition of objectives, goals and strategies for goods and services in domestic and global markets.

MT 270 - Introduction to Statistics

Presents standard topics in introductory statistics for students whose major is not mathematics. Topics include descriptive statistic, probability distributions, estimations, hypothesis testing, linear regression and correlation and other topics.

Cross listing(s): BA CITI MT 270C.

Marketing Upper Division Major

BA 465 - Strategic Management

Explores the understanding of strategy formulation and implementation within the competitive environment. Emphasizes the integration of knowledge acquired in previous functional area courses.

Pre-requisite: TAKE MKT*325 BA*366 FIN*400;

BA 479/CIS 480

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

(3SH)
Managing Technology for Business Strategies

BA 480E-W - Issues in Management

Focuses on various aspects of management. Provides perspective on current issues and practices in both for-profit and not-for-profit organizations. Explores legal and ethical behavior, technology's impact on management and operations, changing cultures and organizational structure, demographic shifts, and international competitive forces.

BA 493A - Business Research

Applies business theory and research methodology to develop the proposal for Senior Capstone--BA 493B. Focuses on problem definition, research design, data acquisition, and analysis.

Pre-requisite: TAKE BA*300 AND MT*270;

BA 493B - Senior Capstone

Provides culminating experience of the major, focusing on integrating theory with application and implementation of research to a complex business problem, need, or opportunity.

Pre-requisite: BA*493A

BA 495E - Ethical Decision Making in Business

Focuses on ethical problems in the business environment including whistle-blowing, employee rights, privacy, hiring, compensation, as well as corporate social responsibility and governance. Covers the fundamental philosophical theories that can be used to address these dilemmas. Individually, students investigate specific dilemmas inherent in their chosen profession and analyze how those problems could be resolved by value-driven ethical standards.

Cross listing(s): AC 495E EC 495E.

Electives

The course descriptions for the above mentioned class could not be found. Please contact Academic Records & Registration at 303-458-4126 with questions. Some additional course information is available and shown here.

Nine semester hours selected from the following:
MKT 401, MKT 402. MKT 403, MKT 425,
MKT 429, MKT 450

FIN 400 - Business Finance

Introduces major topics in managerial finance essential for understanding how financial managers acquire and manage a firm's assets and how they finance these assets through debt and equity sources.

Pre-requisite: AC*320B AC*325

Course Descriptions

Listed below are the available courses offered at Regis University within this respective degree program. The courses below include the degree program requirements as well as courses. Please contact an admissions counselor at 800.944.7667 for recent changes and updates.

AC 325 Accounting Principles & Mgmt Concepts (3.00)

Introduces accounting principles, procedures and reports used in business decision-making. Focuses on tools to determine cost, profitability, and equity; manage cash; assess business performance; plan for future operations; and examine key ethics issues. This course may not be substituted for AC 320A and AC 320B, although students may elect to take AC 320A and AC 320B in place of AC 325. In addition, AC 325 does not meet the pre-requisite requirements for the MSA programs, but may meet the pre-requisite requirement for the MBA program with permission of the Academic Advisor.

BA 300 Business Systms in a Sustainable Society (3.00)

Applies individual skills in a systems approach to business, probes individual and organizational functional dependencies, and responsibility to internal and external stakeholders in the context of social responsibility, sustainable growth, and the Jesuit world view questioning 'How ought we to live?'

BA 335 Global Business Issues (3.00)

Assesses global impacts from historical, cultural, social, economic, government, and business perspectives. Analyzes how changes affect decision-making, ethical and justice concerns.

Cross listing(s): EC 335.

BA 366 Management Essentials (3.00)

Examines managerial principles, theory, practices, and problems applicable to a variety of modern organizationals through a study of the fundamental functions of management. Specific trends, techniques, principles, and skills for life-long learning, critical thinking, ethics and awareness of organizational and social issues are explored.

BA 381 Legal Environment of Business (3.00)

Explores contemporary legal environments of business focusing on forms of business, regulatory agencies and issues, antitrust law, sales, negotiable instruments, agency, environmental law, and selected employment law and international business topics. Includes fundamentals of tort law, with specific emphasis on negligence and product liability.

BA 465 Strategic Management (3.00)

Explores the understanding of strategy formulation and implementation within the competitive environment. Emphasizes the integration of knowledge acquired in previous functional area courses.

Pre-requisite: TAKE MKT*325 BA*366 FIN*400;

BA 479 Managing Tech for Business Strategies (3.00)

Provides executive perspective on management information systems, systems analysis and database management. Develops an understanding of strategic issues underlying information systems, technical issues in developing systems, strategic issues related to critical business success factors. Includes information's role in competition, industry leadership, and business planning. Covers alternative development methods and addresses issues of databases, projected management, and functional management. NOTE: Not for CIS majors.

Cross listing(s): CS 480 MCMT 480 CIS 480 BA 479.

BA 480E-W Issues in Management (3.00)

Focuses on various aspects of management. Provides perspective on current issues and practices in both for-profit and not-for-profit organizations. Explores legal and ethical behavior, technology's impact on management and operations, changing cultures and organizational structure, demographic shifts, and international competitive forces.

BA 493A Business Research (3.00)

Applies business theory and research methodology to develop the proposal for Senior Capstone--BA 493B. Focuses on problem definition, research design, data acquisition, and analysis.

Pre-requisite: TAKE BA*300 AND MT*270;

BA 493B Senior Capstone (3.00 - 6.00)

Provides culminating experience of the major, focusing on integrating theory with application and implementation of research to a complex business problem, need, or opportunity.

Pre-requisite: BA*493A

BA 495E Ethical Decision Making in Business (3.00)

Focuses on ethical problems in the business environment including whistle-blowing, employee rights, privacy, hiring, compensation, as well as corporate social responsibility and governance. Covers the fundamental philosophical theories that can be used to address these dilemmas. Individually, students investigate specific dilemmas inherent in their chosen profession and analyze how those problems could be resolved by value-driven ethical standards.

Cross listing(s): AC 495E EC 495E.

BUS 493 Capstone: Applied Project (3.00)

Culminating experience for the major, requiring students to utilize integrated program concepts and theories to investigate and address a complex business problem, need or opportunity. Note: Majors only. Senior class standing required.

Pre-requisite: BA*493A

COM 417 Marketing Communication (3.00)

Covers integrated marketing communication (IMC) concepts and practices for internal and external audiences. Students develop a media plan (digital, direct and mass); address message developmemt, promotions and advertising and PR. Examines media (including global media) effects on persuasion and legal, regulatory and ethical issues.

Pre-requisite: TAKE MKT*325;

Cross listing(s): MKT 402.

EC 320 Principles of Macroeconomics (3.00)

Introduces macroeconomics, emphasizing the forces that determine the level of national product and national income, and the fiscal and monetary policies that are designed to influence their level. Explores the areas of public finance, money and the banking system, economic growth and international trade.

Cross listing(s): EC 320C.

EC 330 Principles of Microeconomics (3.00)

Analyzes economic models of consumer and producer decision-making, demand, supply, equilibrium in markets. Examines the causes of different market structures and their influence on market conduct and performance. Explores microeconomic issues related to market outcomes, such as market power, market failure, efficiency, equity, and international economic interdependence.

FIN 400 Business Finance (3.00)

Introduces major topics in managerial finance essential for understanding how financial managers acquire and manage a firm's assets and how they finance these assets through debt and equity sources.

Pre-requisite: AC*320B AC*325

MKT 325 Marketing Principles (3.00)

Focuses on ethically applying Marketing Mix tactics for a well-defined target market, using sound situational analysis and clear definition of objectives, goals and strategies for goods and services in domestic and global markets.

MKT 401 Influencing Customer Buying Behavior (3.00)

Explores how consumers and organizations make purchasing decisions. Covers ways to influence those decisions by identifying opportunities for positive interaction in the buying process through customer analysis and segmentation. Examines social responsibility topics associated with buying and selling.

Pre-requisite: TAKE MKT*325;

MKT 402 Marketing Communication (3.00)

Covers integrated marketing communication (IMC) concepts and practices for internal and external audiences. Students develop a media plan (digital, direct and mass); address message developmemt, promotions and advertising and PR. Examines media (including global media) effects on persuasion and legal, regulatory and ethical issues.

Pre-requisite: TAKE MKT*325;

Cross listing(s): COM 417.

MKT 403 Digital Marketing Media Tactics & Tools (3.00)

Covers the knowledge, skills and competency needed to make wise marketing decisions and execute best practices in the face of the ever-changing digital market and social media environments.

Pre-requisite: TAKE MKT*325;

MT 270 Introduction to Statistics (3.00)

Presents standard topics in introductory statistics for students whose major is not mathematics. Topics include descriptive statistic, probability distributions, estimations, hypothesis testing, linear regression and correlation and other topics.

Cross listing(s): BA CITI MT 270C.

How to Apply

Take the next step in your Regis experience and connect with a Regis admissions counselor for information and assistance.

Apply Now

Students with prior college credit, military credit, professional licenses or certificates or several years of work experience may be able to translate this experience directly into college credit.

Your admissions counselor will help evaluate your prior learning credit, provide information regarding financial aid and tuition assistance, recommend courses and help you get started with the application process.

At a minimum, applicants seeking a Bachelor’s of Science in Marketing degree from the College for Professional Studies must either:

  • A high school diploma or equivalent (from a regionally accredited high school) AND
  • Transferable credit from a regionally accredited college or university AND
  • Evidence of work experience

Applicants who do not meet each of these requirements may submit a letter of exception to the Assistant Dean of the school in which the applicant seeks to enroll. The letter should describe the applicant's goals and substantiate his/her ability to be successful at Regis University. Download guidelines for work experience admission appeal.

Application Process:

  1. Complete the undergraduate application form online
  2. Pay the $50.00 application fee. The fee is waived if you have applied to Regis previously or if you are a Regis graduate.
  3. Complete the personal statement essay. A short personal statement is required to be considered for admission. Download a copy of the personal statement guidelines.
  4. Request official transcripts from accredited institutions that you have previously attended. Download the transcript request form.
    • Official transcripts are those that come directly from one college or university to another college or university.
    • Official transcripts must be received no later than 30 days after the date of application. If not received, course registrations will be suspended.
  5. Additional admission requirements apply to international students who are non-U.S. citizens.

Please remember: Applications that are incomplete and/or missing information will NOT be processed.
Apply a minimum of 14 days before the start of classes to ensure optimal course selection.

Non Degree-Seeking Applicants Submit the Following:

  • Online application form
  • Pay the $50.00 application fee
  • Possess a high school diploma or equivalent
  • Possess transferable college credit from a regionally accredited college or university
  • Provide evidence of work experience
  • No official transcripts are necessary. The writing skills placement essay is not required.

Class Starts

Term Class Start Date
Spring 5W2 - 2014 February 10, 2014
Spring 8W2 - 2014 March 3, 2014
Spring 5W3 - 2014 March 17, 2014
Summer 8W1 - 2014 May 5, 2014
Summer 5W1 - 2014 May 5, 2014
Summer 5W2 - 2014 June 9, 2014
Summer 8W2 - 2014 June 30, 2014
Summer 5W3 - 2014 July 14, 2014

Tuition

Regis University Degree Tuition: B.S. Marketing

Course Format Estimated Total Program Cost Credit Hours Required Cost per Credit Hour Estimated Fees for Program
Classroom $13,100 - $55,730 30 - 128 $435 $50
Online $13,850 - $58,930 30 - 128 $460 $50

Directed study costs $460 per credit hour

Please note: Additional fees may apply to Regis University students. Please contact an admissions counselor at 800.944.7667 for information.