MBAC 600 The Economics of Management (3.00)
Applies qualitative and quantitative microeconomics, macroeconomics, and international economics to business and the federal government operations from the perspective of the manager including the importance of regionalism and the global economy. NOTE: This Core course should be taken in the first 12 semester hours of the program.
MBAC 601 Ethical & Legal Environment of Business (3.00)
Examines the social and governmental structure within which business operates. Focuses on effective and ethical strategies for addressing issues of public concern including labor and employment law; administrative agency procedures; public issues management; product liability; and social contract, agency and stake-holder models of corporate responsibility. NOTE: This Core course should be taken in the first nine (9) hours of the program.
Cross listing(s): MSAC 601.
MBAC 602 Developing Effective Organizations (3.00)
Effective organizations converge adaptable leadership, engaged workforces and aligned processes. Explores concepts from organizational behavior(OB), organizational development(OD) and human resource development(HRD) and from case studies of current organizations.
MBAC 603 Marketing and Operations Decision Pts. (3.00)
Marketing and Operations are two key elements of any business organization. Focuses on the intersect of these business elements and key concepts in this intersect, both from a marketing and operations perspective.
MBAC 604 Accounting & Finance Concepts for Manage (3.00)
Examines accounting and finance concepts managers use in making decisions, including: uses of cost information; analysis, limitations and ethical dimensions of financial reporting; capital investment analysis; financing strategy; working capital management; and projected financial statements.
MBAC 610 Enterprise Management in a Global Enviro (3.00)
Provides a practical management exercise in international strategies, operations, finance and marketing, and ethics using a computer simulation. The simulation requires students to manage a global business from a system?s perspective.
MBAK 603 Marketing Strategy (3.00)
Examines the relationship of marketing to corporate strategy, and the strategic positioning of individual product or service lines. Emphasizes an understanding of current tools in strategic market planning, and the planning and decision-making process itself.
Pre-requisite: BA*420 OR MBAP*506
MBAK 604 International Marketing (3.00)
Examines the impact of conditions unique to international business on the marketing of goods and services. Includes government policies and regulations; cultural differences in advertising, consumer preferences and buying patterns; distribution and pricing differences; exchange rates and other financial concerns.
Cross listing(s): MBAI 604.
MBAK 606E-W Seminar in Marketing: (3.00)
Addresses current topics relevant to marketing managers. Content varies by term, based on student needs and changes in the marketing environment. Prerequisite(s): Permission of instructor.
MBAK 617 Product Management (3.00)
Focuses on management of new and existing products from a multifunctional point of view, i.e. marketing, operations and finance. Utilizes a large-scale, computer-based simulation package to underscore the importance of multifunctional teams in product management, as well as to provide a hands-on learning format. Prerequisites: FIN 400 and MKT 325.
Cross listing(s): MBAO 617 MBAF 617.
MBAK 619 Digital Marketing and Promotion (3.00)
This course addresses digital marketing strategies including: web, search, social and mobile marketing. Students examine unique strengths of digital marketing components, helping students generate innovative approaches to engage, motivate and inspire buyer brand participation.
MBAK 620 Discover Marketing Opportunity (3.00)
Covers how to analyze and develop new market opportunities in changing environments, how to define target markets based on customer needs, prepare environmental and SWOT analyses, conduct research, and estimate market share potential. Discusses methods of industry competitive analysis.
Pre-requisite: TAKE MBAC*603;
MBAK 621 Integrating the Marketing Mix (3.00)
Addresses how alignment of product, price and distribution decisions is critical to market success and how choices made in one marketing mix area define options and decisions in others. Covers how to set prices and define distribution strategies to optimize market response to new or existing products.
Pre-requisite: TAKE MBAC*603;
MBAK 622 Branding & Promotion: Strategy Implemnt (3.00)
Applies customer analysis to create a brand strategy that uniquely represents the value proposition of a company or product line. Develops an Integrated Marketing Communication Plan that incoprorates mass, targeted, and digital media campaigns that are tracked and modified to yield sustainable return on marketing investments.
Pre-requisite: TAKE MBAC*603;
MBAK 623 Customer Relations: Development & Mgt (3.00)
Covers how to define target markets based on customer needs, prepare environmental SWOT analyses, conduct research and estimate market share potential. Addresses how to build and maintain loyal customers for lifetime value.
Pre-requisite: TAKE MBAC*603;
MBAK 624 Entrepreneurial Innovation (3.00)
Covers launching sustainable business ventures with strategic decisions developed via the intersection of need analysis, market analysis, customer identification, innovation and marketing mix decisions. Covers how to align strategic decisions with financial and resource realities by conducting a feasibility study and developing a comprehensive business/marketing plan for market entry.
Pre-requisite: TAKE MBAC*603;
MBAX 600 Sustainability/Context in 21st Century (3.00)
Provides an opportunity to analyze socially responsible business practices. Topics include: social innovation, global competitiveness, intrapreneurism and sustainability. Includes development of personal and professional development plans that link practices to sustainability.