Earning a Bachelor’s in Marketing at Regis

Regis University’s Bachelor of Science in Marketing degree emphasizes a strategic managerial approach to integrated marketing and examines major dimensions of the marketing environment including economic, social, cultural, political and regulatory factors.
Classroom Online Accelerated

B.S. in Marketing

Marketing Degree Overview

Available both online and on-campus, The B.S. in Marketing degree program teaches students how to coordinate market research, marketing strategy, sales, advertising, promotion, pricing, product development, brand management and public relations activities for their companies. The degree curriculum incorporates the most current trends, techniques and practices of contemporary marketing including strategic management, consumer behavior, advertising and promotion and e-marketing fundamentals. Both on-campus and online marketing courses are offered at Regis.

Our Marketing faculty are professional practitioners who present the ethical practice of marketing in corporate, small business and nonprofit organizations, while blending the theory of marketing to their own work experiences to create a real world education.

As a graduate of Regis University's College for Professional Studies Marketing degree program, you will have the skills and knowledge to determine customer needs, translate those needs into products and services and sell those products in a highly competitive global marketplace.

A Faster Path to Success Through Combined Bachelor's and Master's Degrees

Marketing majors have the opportunity to work on a B.S. in Marketing degree in tandem with one of the School of Management's graduate degree programs. Learn how you can complete both degree programs at a faster pace and a more affordable cost.

Total Bachelor's Marketing Degree Requirements: 128 credit hours

  • Combined Bachelor's and Master's degrees: 152 credit hours (158 credit hours for the combined B.S. and MBA degree)
  • Core studies requirements: 45 credit hours
  • Foundational courses: 28 credit hours
  • Upper division requirements: 30 credit hours
  • Minor (optional): 0 or 12 credit hours
  • General electives: 13 credit hours (if minor is selected); 25 credit hours (if minor is not selected)

Printable Fact Sheet: To download a printable fact sheet with details about required classes, admissions requirements, and start dates, please visit our fact sheet library. Please note: The best source for the most current information is an admissions counselor.

Program Requirements

General Undergraduate Core Requirements (45 credit hours)

Oral Communication Skills (3 credit hours): COM 210, COM 211
English Composition (3 credit hours): EN 203
Advanced Oral or Written Communication (3 credit hours): COM 406, COM 437, COM 455, EN 325, EN/PL 482, EN 475
Literature/Humanities (6 credit hours)
  • Literature/Humanities (6 credit hours) (3 credit hours)
  • Literature/Humanities Elective (3 credit hours) Any 300-400 EN, all HU courses, all COM courses (excluding COM 210, COM 211, COM 406, and COM 437)
Global Issues (6 credit hours): COM 400, COM 412, CR 466, EC 335, EC 400, CIV 410, CIV 420, HS 240E-W, HU 435E-W, HU 421E-W, SO 204, SO 340, SO 341, SO 446, SO 469F, SO 472, IRSH 410E-W, RC 450, RC 458, RC 459

Social Sciences (6 credit hours): CIV 410, CIV 420, CIV 430, CIV 440, COM courses (excluding COM 210, COM 211, COM 406 and COM 437), all EC, all ED, all HS, all PY, all SO courses, all CR courses

Mathematics (3 credit hours) 
  • (College-level algebra or higher)
  • MT 201, MT 204, MT 270, all 300-400 level MT courses 
Natural Sciences (3 credit hours): SCI 205E, SCI 206E, SCI 410E, SCI 411E, all CN, CIS or CS courses 
Philosophy (6 credit hours): All PL courses
Religious Studies (6 credit hours): All RC, all RS courses 
Foundational Courses (28 credit hours)
AC 325 Accounting Principles and Management Concepts (4 credit hours)
BA 300 Business Systems in a Sustainable Society
MKT 325 Marketing Principles
BA/EC 335 Global Business Issues
BA 366 Management Essentials
BA 381 Legal Environment of Business
EC 320 Principles of Macroeconomics
EC 330 Principles of Microeconomics
MT 270 Introduction to Statistics

Upper Division Major Requirements (30 credit hours)

BA 465 Strategic Management
BA 479/CIS 480 Managing Technology for Business Strategies
BA 480E-W  Issues in Management 
FIN 400 Business Finance
BA 493A Business Research
BA 493B Senior Capstone
BA 495E Ethical Decision Making in Business
9 credit hours (3 classes) selected from the following:
MKT 401 Customer Experience
MKT 402 Marketing Communication
MKT 403 Digital Marketing, Media Tactics, and Tools
MKT 425 Consumer Behavior
MKT 429 Advertising and Promotion
MKT 450  E-Marketing Fundamentals 

Optional Minor

0-12 credit hours

General Electives (13-25 credit hours)

If a minor is completed: 13 credit hours 
If a minor is not completed: 25 credit hours 
TOTAL DEGREE REQUIREMENTS: 128 credit hours

Please note that recent course requirement updates may not be reflected in the list above and you should contact an admissions counselor at 800.944.7667 for recent changes and updates.

To download a printable fact sheet with program details, click here.

How to Apply

Take the next step in your Regis experience and connect with a Regis admissions counselor for information and assistance.

Apply Now!

Students with prior college credit, military credit, professional licenses or certificates or several years of work experience may be able to translate this experience directly into college credit.

Your admissions counselor will help evaluate your prior learning credit, provide information regarding financial aid and tuition assistance, recommend courses and help you get started with the application process.

At a minimum, applicants seeking a Bachelor’s of Science in Marketing degree from the College for Professional Studies must either:

  • A high school diploma or equivalent (from a regionally accredited high school) AND
  • Transferable credit from a regionally accredited college or university AND
  • Evidence of work experience

Applicants who do not meet each of these requirements may submit a letter of exception to the Assistant Dean of the school in which the applicant seeks to enroll. The letter should describe the applicant's goals and substantiate his/her ability to be successful at Regis University. Download guidelines for work experience admission appeal.

Application Process:

  1. Complete the undergraduate application form online
  2. Pay the $50.00 application fee. The fee is waived if you have applied to Regis previously or if you are a Regis graduate.
  3. Complete the personal statement essay. A short personal statement is required to be considered for admission. Download a copy of the personal statement guidelines.
  4. Request official transcripts from accredited institutions that you have previously attended. Download the transcript request form. Official transcripts are those that come directly from one college or university to another college or university. Official transcripts must be received no later than 30 days after the date of application. If not received, course registrations will be suspended.
  5. Additional admission requirements apply to international students who are non-U.S. citizens.

Please remember: Applications that are incomplete and/or missing information will NOT be processed.
Apply a minimum of 14 days before the start of classes to ensure optimal course selection.

Non Degree-Seeking Applicants Submit the Following:

  • Online application form
  • Pay the $50.00 application fee
  • Possess a high school diploma or equivalent
  • Possess transferable college credit from a regionally accredited college or university
  • Provide evidence of work experience
  • No official transcripts are necessary. The writing skills placement essay is not required.

Class Starts

Term Class Start Date
Fall 8W1 - 2014 August 25, 2014
Fall 5W1 - 2014 August 25, 2014
Fall 5W2 - 2014 September 29, 2014
Fall 8W2 - 2014 October 20, 2014
Fall 5W3 - 2014 November 3, 2014
Spring 8W1 - 2015 January 5, 2015

Tuition

2014-2015 Academic Year Tuition: Effective Fall 2014 - August 25, 2014

Course Format Estimated Total Program Cost Credit Hours Required Cost per Credit Hour Estimated Fees for Program
Classroom $13,850 - $58,930 30 - 128 $460 $50
Online $13,850 - $58,930 30 - 128 $460 $50

2013-2014 Academic Year Tuition: Through Summer 2014

Course Format Estimated Total Program Cost Credit Hours Required Cost per Credit Hour Estimated Fees for Program
Classroom $13,100 - $55,730 30 - 128 $435 $50
Online $13,850 - $58,930 30 - 128 $460 $50

Directed study costs $460 per credit hour.

Please note: Additional fees may apply to students. Please contact an admissions counselor at 800.944.7667 for information.