Brand Essence - Regis is PeopleRegis is not a collection of buildings on a picturesque campus. It’s not colleges, programs or offices. Regis is people. When we start to think of Regis as people, any internal divisions we have fall away. The Regis story needs to be told from the voice of Regis people – students, staff, faculty – not the voice of the institution. In that way, we share Regis versus selling it.
Brand Strategy - Regis is a MovementA movement is a group of people who come together around a specific cause. Regis people come together to live their values, to put what they believe into motion. Movements are inclusive, inviting and infectious, but they are not for everybody. Regis is more than simply an educational institution. What we offer is a way of life.
Brand Positioning - Regis People Move the WorldRegis University lights a fire within its people. They are set into motion. They take action and move the world. Regis people are not simply workers; they are engaged global citizens. The Regis experience doesn’t end when they leave this place; it is a lifetime commitment.
Brand Promise - Ideals in ActionThis phrase captures what is most important to Regis and its stakeholders – the fact that we live our values in the world every day. This promise is authentic and unique to the Regis brand. Told well, it can be the spark that ignites the Regis movement.
Critical ThinkingCritical thinking is at the center of the Regis experience and provokes people to reconsider the world and themselves. Regis people ask the big questions, and through their discoveries, are driven to act.
Teaching Culture Regis professors are not just scholars; they are compassionate teachers who want to work with students to reach their personal and professional goals.
Impact LearningAll learning at Regis is pointed toward making an impact. This encompasses classes that emphasize real-world application and experiential learning opportunities like service learning, immersion trips, clinicals, study abroad and volunteerism.
Human InteractionRegis sees great value in personal interactions. Regis people go out of their way to be helpful and to consider the whole person. The Regis network is built on relationships, and the University is committed to growing and maintaining these relationships.
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